ONE News at 6pm has recorded its ninth consecutive month of year-on-year growth.
TVNZ’s flagship bulletin was watched by an average of 651,400 viewers (5+) each night in July 2008, 43% more than the 373,100 watching 3 News during the same period.
ONE News also grew its Auckland 25-54 audience by more than 10% compared with July 2007, winning the Auckland 25-54 demographic back from TV3 for the first month since April 2005.
July was also the second consecutive month the audience for ONE News surpassed 650,000, viewership not seen for two years.
Ratings for July 2008 show that ONE News increased its audience by 24,600 viewers compared with July 2007. TV3’s audience dropped year-on-year by 27,700 viewers in the same period.
ONE News’ July growth included a significant increase in the 18-49 demographic. ONE News gained 5,600 18-49 year-old viewers in July 2008, compared with July 2007, while 3 News lost 16,200 18-49 year-old viewers in the same period.
TVNZ Head of News and Current Affairs Anthony Flannery says the on-going growth is a tribute to the quality and commitment of the ONE News team.
“Our goal is to provide New Zealanders with the best possible news service, anytime and anywhere,” Flannery said.
“It is fantastic to see New Zealanders continuing to turn to ONE News in ever increasing numbers. With the Beijing Games, and the New Zealand Election ahead, Kiwis can be assured we will continue to bring them the news they need to know.”
Daily current affairs programme Close Up also had a strong July, increasing its lead over Campbell Live from 52% (July 2007) to 58%, and adding 31,700 viewers. The majority of this growth (73%) came from urban centres.