TVNZ announce new business programme sponsor

9 06 2008

TVNZ announced today that NZI will sponsor TV ONE’s dedicated business programme. The deal includes naming rights for the highly-regarded programme which will be known as NZI Business from Monday 30 June.

NZI Business provides the latest specialist business news and expert analysis every weekday. The comprehensive half-hour programme is hosted by respected finance journalist Corin Dann. It screens at 6am, and is followed by NZI Business updates during the 6.30am-9am Breakfast programme.

TVNZ Head of News and Current Affairs, Anthony Flannery, says the NZI sponsorship is welcome recognition of the growing influence of the programme within the business community.

“The Business programme is a ‘must watch’ for anyone involved or interested in business and how it affects New Zealand,” Flannery said.

“Corin and the Business team have an in-depth understanding of New Zealand’s business community and the issues it faces.

“They consistently break stories that lead the news agenda on economic matters.

“NZI Business is a key component of our extremely popular early morning news and information line-up.”

Dave Walker, Head of Advertising Sales, commented; “This partnership reflects the continued market confidence in our News and Current Affairs line up and highlights the strength of our multiple platform solutions.

“The fact that NZI Business content will be seen on more screens than any other business news provides a unique advantage for the NZI brand”.

NZI Business is edited by Brett Cammell, with specialist business reporters Lisa Davies, Justine Turner and Pushpa Jabin.

The programme is available via podcast and online at tvnz.co.nz/business. A wrap of the week’s programmes screens on TV ONE at 6.30am on Saturdays.

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