TVNZ has announced a partnership with leading New Zealand retailer Noel Leeming as sponsor of the new TV ONE series of Wheel of Fortune.
The game show will launch on April 13, a Sunday night, with a one-off premiere special featuring Dancing with the Stars finalists playing for charity.
Wheel of Fortune will then revert to a regular daily weekday time slot of 5.30pm on TV ONE beginning on Monday, 14th April.
TVNZ Chief Executive Rick Ellis says the commissioning and production of Wheel of Fortune has been a substantial undertaking by TVNZ.
“To secure a high-profile on-air sponsor like Noel Leeming reinforces our belief in the audience response to the show, and the value that will bring to our advertisers”.
Noel Leeming Group CEO Andrew Dutkiewicz said, “In the context of our overall brand and marketing strategy the partnership with TVNZ on Wheel of Fortune represents a further innovation in our marketing mix which we believe will provide communication cut through and bottom line results – it’s an exciting development in the way we interact with our consumers”.
“This is no ordinary on-air sponsorship” said Mint General Manager Justin Mowday. “With the opportunity to gain full integration of Noel Leemings product range in-programme and also leverage this association further into point of sale and promotional activity we jumped at the chance to bring our client on board”.
There are a number of new features within the revised Wheel of Fortune format which will be firsts for the New Zealand market, including a play along at home text component where viewers will have the opportunity to participate in one game puzzle round per episode and compete with other viewers to win daily prizes.
Well known TV personality Jason Gunn will host the programme with support from co-host Sonia Gray.