The International Olympic Committee (IOC) today announced an agreement with Television New Zealand (TVNZ) for the internet and mobile platform exhibition rights within New Zealand for the Beijing 2008 Olympic Games.
The IOC selected TVNZ on their capacity to guarantee full exploitation of the broadcast rights over a variety of platforms and their commitment to promoting the Olympic Games and the values of the Olympic Movement. The IOC’s over-the-air broadcast partner through to Beijing 2008 is also TVNZ.
Commenting on the agreement, Timo Lumme, Managing Director of IOC Television and Marketing Services, said: “Digital media represents an increasingly important means for communicating the Olympic Games and the Olympic values to the broadest possible audience and we look forward to working with TVNZ to make the Beijing 2008 footage available over the internet and mobile phones in New Zealand.”
TVNZ’s Chief Executive, Rick Ellis, said: “TVNZ’s successful bid for internet and mobile rights will open up a whole new world for New Zealand viewers, allowing them to follow the Beijing Olympics more closely and in more depth than ever before.”