TVNZ and Bebo have announced an exclusive strategic partnership which offers advertisers access to a combined audience of 1.5 million New Zealanders; and Bebo users access to TVNZ premium content.
Bebo has chosen TVNZ as its exclusive partner for selling display and video advertising in New Zealand, combining Bebo’s global reputation and TVNZ’s local strengths in content delivery. The deal provides advertisers with substantially improved interactive marketing opportunities through a ‘one stop shop’ – accessing mass users through social networking site Bebo, reaching targeted audiences through tvnz.co.nz and using in-stream video advertising on TVNZ ondemand.
TVNZ GM Digital & Interactive Sales, Mark Copplestone, says Bebo provides a mine of information about users’ behaviours and preferences.
“We’ve now got three platforms: a mass market, a targeted, and a video platform which enable advertisers to do one deal with TVNZ and reach the majority of New Zealanders online. The specific information that Bebo, tvnz.co.nz, and TVNZ ondemand provide ensures that every single ad that we serve is targeted individually to a consumer.”
Bebo has the largest number of page views of any website in New Zealand and has more than doubled its online audience in the past year. It also holds the top position in the New Zealand social networking market and ranks as the most engaging website with users spending an average of 43.6 minutes per day on the site – more than any other website.*
Bebo’s General Manager Australia and NZ, Francisco Cordero, says the partnership with TVNZ is an important development in extending/cementing Bebo’s presence in New Zealand.
“Bebo is the number 1 social network in New Zealand. It has also become the online destination for the elusive 13-24 year-old demographic. This partnership enables advertisers to connect with their audience in a place where they interact with friends and consume media and entertainment. It also delivers premium content to Bebo’s users including TVNZ’s news, current affairs and entertainment whilst allowing us to benefit from TVNZ’s scale, experienced sales force, advertiser relationships and industry leading technology capabilities.”
Advertisers should talk to their TVNZ sales representative for detailed information about the host of interactive opportunities arising from the TVNZ-Bebo partnership.
*Source: comScore World Metrix