Iconic New Zealand early childhood organisation Plunket will be a feature on TVNZ’s new digital channel TVNZ 6, which launched on Sunday.
The Royal New Zealand Plunket Society and TVNZ have agreed to make programmes that will screen later in the year to try and make New Zealand a safer place for children.
Plunket and TVNZ Kidzone, the preschool-targeted programme block on TVNZ 6, will produce short-format and feature programmes with every day Kiwi kids talking about their lives and what really matters to them. Production is expected to begin later this year, with the programmes being broadcast early in 2008.
Eric Kearley, TVNZ’s General Manager of Digital Services, said: “We hope the programmes we create together will help New Zealand parents and children by providing positive role models and tips for getting the most out their relationships.”
“Plunket are well respected experts in childcare so TVNZ 6 is excited about this partnership. Underpinning the partnership is a shared desire by TVNZ and Plunket to support the development of children under five and create a safe learning environment for New Zealand families.”
Paul Baigent, CEO of Plunket, said: “This is a fantastic opportunity to create innovative programmes that speak directly to parents and their young children in a way they understand and provide examples of what families can and do achieve in a loving, caring environment”.
The Plunket-generated programmes will be aired on TVNZ Kidzone on TVNZ 6 some time after it launches on September 30 and will also be widely available through the Plunket network.
Mr Kearley said the partnership was one of several being developed that will provide opportunities for public-spirited organisations to have an input into programming.
TVNZ 6 will also broadcast 150 mini programmes made in partnership with the Department of Conservation when it launches next month.
“As a public service broadcaster, it’s critical that we focus on creating public value. Partnering with experts such as Plunket is an ideal way to do this,” said Mr Kearley.