TVNZ 6, the first of TVNZ’s two new digital channels for the Freeview platform will feature advertising-free programming with between 50% and 75% local content.
TVNZ 6 programming will be divided into three distinct services targeting preschoolers (50% local content), families (70% local content) and adult viewers (75% local content). None of the services will carry advertising.
TVNZ 6 will begin broadcasting on 30 September 2007.
Eric Kearley, TVNZ General Manager of Digital Services, said the non-commercial environment would allow TVNZ 6 to offer a different viewing experience to TV ONE and TV2.
“The goal of TVNZ 6 is to provide three distinctive viewing experiences that complement TV ONE and TV2. We’ll be able to play programmes in primetime that are not possible on ratings-driven free-to-view channels such as TV ONE and TV2,” he said.
The three TVNZ 6 services will be separately branded and have differing local content targets, which are outlined below:
Programmes for preschoolers from 6:00am until 4:00pm.
Local content 50%
International content 50%
Newly commissioned 15%
Shared with TV2 8%
Local Archive 27%
Programmes that families can watch together from 4:00pm until 8:30pm.
Shared with TV ONE, TV2 10%
Local Archive 37%
Challenging programming for adults from 8:30pm until midnight
Shared with TV ONE, TV2 6%
Local archive 39%